Milani Cosmetics is unveiling a new brand identity that officials say is aligned with intention and product quality at the heart. Its new campaign, “What’s Inside Is Everything,” marks the first major initiative under Milani’s brand refresh, which includes a refined brand expression alongside new ingredients and updated packaging for its Baked Collection. It reinforces the company’s long-term strategy to redefine and elevate the mass and drugstore beauty experience by bringing what officials ...